WORDS THAT MATTER
A series by Byron Rienstra
Words shape leadership. They influence what we think, how we act, and the culture we create. As a leader, your words don’t just carry meaning - they carry weight. They can expand possibility or quietly diminish it.
In this series, I explore the language that matters - words that deserve your attention if you want to lead with greater clarity, courage, and intention.
Words shape leadership. They influence what we think, how we act, and the culture we create. As a leader, your words don’t just carry meaning - they carry weight. They can expand possibility or quietly diminish it.
In this series, I explore the language that matters - words that deserve your attention if you want to lead with greater clarity, courage, and intention.
Busy
We wear ‘busy’ like a badge. But motion isn’t momentum, and activity isn’t progress. In this episode, Byron explores how ‘busy’ distracts from what actually matters - and why effective leadership requires the courage to slow down, prioritise, and focus.
Busy
We wear ‘busy’ like a badge. But motion isn’t momentum, and activity isn’t progress. In this episode, Byron explores how ‘busy’ distracts from what actually matters - and why effective leadership requires the courage to slow down, prioritise, and focus.
Busy
We wear ‘busy’ like a badge. But motion isn’t momentum, and activity isn’t progress. In this episode, Byron explores how ‘busy’ distracts from what actually matters - and why effective leadership requires the courage to slow down, prioritise, and focus.
Attend
Where attention goes, leadership follows. In this episode, Byron explores what it means to truly attend - to your people, to the room, to the moment and how leaders who pay real attention create trust, presence, and traction.
Attend
Where attention goes, leadership follows. In this episode, Byron explores what it means to truly attend - to your people, to the room, to the moment and how leaders who pay real attention create trust, presence, and traction.
Attend
Where attention goes, leadership follows. In this episode, Byron explores what it means to truly attend - to your people, to the room, to the moment and how leaders who pay real attention create trust, presence, and traction.
Conflict
When done well, conflict builds strength. Not chaos, not combat, but tension that sharpens ideas and deepens conviction. Avoiding it weakens alignment. Embracing it, respectfully and purposefully, is what drives real progress.
Conflict
When done well, conflict builds strength. Not chaos, not combat, but tension that sharpens ideas and deepens conviction. Avoiding it weakens alignment. Embracing it, respectfully and purposefully, is what drives real progress.
Congruence
When your words and actions line up, people trust you. When they don’t, they don’t. It's is about living your values, not just naming them. Byron unpacks the idea of congruence; the alignment between who you say you are, and how you actually show up.
Congruence
When your words and actions line up, people trust you. When they don’t, they don’t. It's is about living your values, not just naming them. Byron unpacks the idea of congruence; the alignment between who you say you are, and how you actually show up.
Congruence
When your words and actions line up, people trust you. When they don’t, they don’t. It's is about living your values, not just naming them. Byron unpacks the idea of congruence; the alignment between who you say you are, and how you actually show up.
Precision
More noise doesn’t equal more clarity. Precision is the discipline of knowing your point and delivering it simply, clearly, and without apology. It cuts through confusion and magnifies the right things, fast.
Precision
More noise doesn’t equal more clarity. Precision is the discipline of knowing your point and delivering it simply, clearly, and without apology. It cuts through confusion and magnifies the right things, fast.
Precision
More noise doesn’t equal more clarity. Precision is the discipline of knowing your point and delivering it simply, clearly, and without apology. It cuts through confusion and magnifies the right things, fast.
Accountability
It’s easy to point out what’s wrong. It’s harder to ask, what’s my part in this? Accountability means putting yourself into the equation, not just to accept responsibility, but to drive the change you want to see.
Accountability
It’s easy to point out what’s wrong. It’s harder to ask, what’s my part in this? Accountability means putting yourself into the equation, not just to accept responsibility, but to drive the change you want to see.
Accountability
It’s easy to point out what’s wrong. It’s harder to ask, what’s my part in this? Accountability means putting yourself into the equation, not just to accept responsibility, but to drive the change you want to see.
