Meet Simon

Simon Fernyhough is an experienced, personable, and insightful coach and leadership advisor who works with leaders navigating complexity - whether it’s organisational change, career inflexion points, or the deeper questions that come with growth.


Simon makes a genuine investment in his clients’ success, and tailors his approach to suit individual needs and goals to support those he works with to be the best they can be in all facets of their lives.


A practical ally with a holistic approach, Simon helps clients uncover root causes, challenge assumptions, and take meaningful action - creating real and lasting change, both professionally and personally.


GET IN TOUCH

Meet Simon

Simon Fernyhough is an experienced, personable, and insightful coach and leadership advisor who works with leaders navigating complexity - whether it’s organisational change, career inflexion points, or the deeper questions that come with growth.


Simon makes a genuine investment in his clients’ success, and tailors his approach to suit individual needs and goals to support those he works with to be the best they can be in all facets of their lives.



A practical ally with a holistic approach, Simon helps clients uncover root causes, challenge assumptions, and take meaningful action - creating real and lasting change, both professionally and personally.


GET IN TOUCH

Meet Simon

Simon Fernyhough is an experienced, personable, and insightful coach and leadership advisor who works with leaders navigating complexity - whether it’s organisational change, career inflexion points, or the deeper questions that come with growth.


Simon makes a genuine investment in his clients’ success, and tailors his approach to suit individual needs and goals to support those he works with to be the best they can be in all facets of their lives.


A practical ally with a holistic approach, Simon helps clients uncover root causes, challenge assumptions, and take meaningful action - creating real and lasting change, both professionally and personally.


GET IN TOUCH
  • The reason behind the work

    Founded in 2020, b.partners enables me to bring over 30 years of organisational experience to every client I work with. My distinct mix of commercial leadership and personal development insight allows me to support clients in embedding meaningful, lasting change—both professionally and personally.  


    This work is grounded in service. I’ve sat on senior executive teams and global boards, and I now coach founders, CEOs, divisional leaders, emerging talent, and those at inflexion points in their careers. I see a lot—and I aim to bring thoughtful perspective, honest challenge, and genuine partnership to each conversation.


    This isn’t just what I do. It’s why I left the corporate world - to do work I believe in, and hopefully, to make a small but lasting difference.  

  • What sets this apart

    At b.partners, leadership change is what I do. I’ve built my career helping senior leaders gain perspective, navigate complexity, and make progress on what matters most.


    Clients often tell me they value the space I create—one where we can have the honest conversations that are often missing. Together, we get beneath surface symptoms, question existing mindsets and beliefs, and explore what’s really going on. It’s in that clarity that change becomes possible.


    What sets this work apart is the combination of commercial insight, personal development experience, and a genuine commitment to meaningful, lasting progress.  I am practical ally with a transformative impact, and a proven ability to help clients create the change they desire.

  • Experience

    Before founding b.partners, I spent over three decades in senior global leadership—most recently as Global COO for Transaction Banking, and previously in Financial Markets. My work has spanned strategy, operations, technology, people & culture, risk, and large-scale transformation.


    It’s this combination—boardroom insight, coaching depth, and lived experience—that shapes my approach and enables real progress for the people and organisations I work with.

Who I Work With

Range of Clients

I partner with a diverse array of clients from Founders, CEOs, C-suite, and Senior Leaders, to middle managers, and those taking on people management responsibilities for the first time.  I also work with a lot of clients who are at a crossroads in their careers and who are exploring “what next”.

Advocacy

I only work with a client because a friend, colleague or family member suggested they talk to me – so it’s all, only, through word of mouth – that the reason for the diverse group of clients I am privileged to work with. 

Diverse Reach

I have clients across Asia and Europe from different countries, cultures, backgrounds, educations, ages, and industries, and partner with them over the medium to long term, helping them in whatever aspect of their lives they want to make progress with.



Who I Work With

Range of Clients

I partner with a diverse array of clients from Founders, CEOs, C-suite, and Senior Leaders, to middle managers, and those taking on people management responsibilities for the first time.  I also work with a lot of clients who are at a crossroads in their careers and who are exploring “what next”.

Diverse Reach

I have clients across Asia and Europe from different countries, cultures, backgrounds, educations, ages, and industries, and partner with them over the medium to long term, helping them in whatever aspect of their lives they want to make progress with.

Advocacy

I only work with a client because a friend, colleague or family member suggested they talk to me – so it’s all, only, through word of mouth – that the reason for the diverse group of clients I am privileged to work with. 

Who I Work With

Range of Clients

I partner with a diverse array of clients from Founders, CEOs, C-suite, and Senior Leaders, to middle managers, and those taking on people management responsibilities for the first time.  I also work with a lot of clients who are at a crossroads in their careers and who are exploring “what next”.

Advocacy

I only work with a client because a friend, colleague or family member suggested they talk to me – so it’s all, only, through word of mouth – that the reason for the diverse group of clients I am privileged to work with. 

Diverse Reach

I have clients across Asia and Europe from different countries, cultures, backgrounds, educations, ages, and industries, and partner with them over the medium to long term, helping them in whatever aspect of their lives they want to make progress with.

Integral Coaching

Helping clients get beneath the surface - addressing root causes and creating lasting, meaningful change through a holistic coaching approach.

Leadership & Transition

Guiding senior leaders, managers, and emerging talent through inflexion points, career transitions, and the development of clear, strategic vision.

Organisational Change

Supporting organisations to implement change, improve operational effectiveness, and foster cultures of innovation, alignment, and long-term performance.

Integral Coaching

Helping clients get beneath the surface - addressing root causes and creating lasting, meaningful change through a holistic coaching approach.

Leadership & Transition

Guiding senior leaders, managers, and emerging talent through inflexion points, career transitions, and the development of clear, strategic vision.

Organisational Change

Supporting organisations to implement change, improve operational effectiveness, and foster cultures of innovation, alignment, and long-term performance.

Client Perspectives

*Out of respect for clients' confidentiality and the nature of our work, all testimonials are anonymised.

EGM, Australian not-for-profit

Simon has worked with me for over 3 years as my business coach and has been very helpful providing alternative perspectives and challenging my thinking. Simon’s input has positively contributed to my development not only professionally, but personally in successfully designing significant restructures, developing growth strategy, honing my time management and navigating organisational politics. I recommend Simon to any senior executive looking for coaching support from an experienced, disciplined, fact based and very personable professional.

CFO, Australian Corporate

 Simon has worked with me for over 3 years as my business coach and has been very helpful providing alternative perspectives and challenging my thinking. Simon’s input has positively contributed to my development not only professionally, but personally in successfully designing significant restructures, developing growth strategy, honing my time management and navigating organisational politics. I recommend Simon to any senior executive looking for coaching support from an experienced, disciplined, fact based and very personable professional.

EGM, Australian not-for-profit

Simon has worked with me for over 3 years as my business coach and has been very helpful providing alternative perspectives and challenging my thinking. Simon’s input has positively contributed to my development not only professionally, but personally in successfully designing significant restructures, developing growth strategy, honing my time management and navigating organisational politics. I recommend Simon to any senior executive looking for coaching support from an experienced, disciplined, fact based and very personable professional.

CFO, Australian Corporate

 Simon has worked with me for over 3 years as my business coach and has been very helpful providing alternative perspectives and challenging my thinking. Simon’s input has positively contributed to my development not only professionally, but personally in successfully designing significant restructures, developing growth strategy, honing my time management and navigating organisational politics. I recommend Simon to any senior executive looking for coaching support from an experienced, disciplined, fact based and very personable professional.

Managing Director, International Bank

Simon's coaching has supported me extensively in my career-based decision making, and selection of the right courses of action. His approach has helped me to really hone and articulate my professional competencies and attributes, and convey these in a compelling manner. Simon has also been willing, selectively, to share insights and provide a measured and balanced perspective with an equal measure of tact and frankness. One of his key skills is his innate ability to apply candid logic to situations I am confronted with - helping me navigate and achieve the best outcome. In sum, Simon is a completely first rate coach and leadership advisor!

CEO, South East Asia

I began working with Simon as I took the helm of a tech startup in SEA. I was feeling the pressure, keeping our board and investors happy while projecting confidence to our employees. Simon helped me become a better CEO, understanding the context at critical junctures and helping me think through how to handle thorny issues. I have always appreciated Simon getting to know our personal context as well, as a means to provide balanced advice that touches across the personal and professional. My NPS is a 9, and I would certainly work with him again in whatever I do next (if he still has space!).

Managing Director, International Bank

Simon's coaching has supported me extensively in my career-based decision making, and selection of the right courses of action. His approach has helped me to really hone and articulate my professional competencies and attributes, and convey these in a compelling manner. Simon has also been willing, selectively, to share insights and provide a measured and balanced perspective with an equal measure of tact and frankness. One of his key skills is his innate ability to apply candid logic to situations I am confronted with - helping me navigate and achieve the best outcome. In sum, Simon is a completely first rate coach and leadership advisor!

CEO, South East Asia

I began working with Simon as I took the helm of a tech startup in SEA. I was feeling the pressure, keeping our board and investors happy while projecting confidence to our employees. Simon helped me become a better CEO, understanding the context at critical junctures and helping me think through how to handle thorny issues. I have always appreciated Simon getting to know our personal context as well, as a means to provide balanced advice that touches across the personal and professional. My NPS is a 9, and I would certainly work with him again in whatever I do next (if he still has space!).

Get in Touch

If you’re navigating change, exploring what’s next, or simply curious about how coaching might support you — I’d be glad to connect.

.

Whether you’re a founder, a senior leader, or someone at a career crossroads, this starts with a conversation.

.

📍 Based in Singapore

Contact Us

Get in Touch

If you’re navigating change, exploring what’s next, or simply curious about how coaching might support you — I’d be glad to connect.


Whether you’re a founder, a senior leader, or someone at a career crossroads, this starts with a conversation.


📍 Based in Singapore

Contact Us

Get in Touch

If you’re navigating change, exploring what’s next, or simply curious about how coaching might support you — I’d be glad to connect.


Whether you’re a founder, a senior leader, or someone at a career crossroads, this starts with a conversation.


📍 Based in Singapore

Contact Us

Simon Fernyhough

.

Founder
Real change starts when we stop managing
symptoms and start addressing what’s underneath.
Simon Fernyhough

.

Founder
Real change starts when we stop managing
symptoms and start addressing what’s underneath.